New Zealand Herald

Reviews for Little & Friday

by Kristie Y.
15th May 2013

I have been trying and trying to find a decent cae in Newmarket, and it just didn’t seem to be going very well. 6 months into living in the area and still nothing. Over priced cafes with no culture. UNTIL I realised there was a L&F tucked in a fabric store 5 minutes walk down the road.

I don’t know if this is a good thing for my bank account, but it is so very good for satisfying my need for a cosy, wholesome, accepting, efficient and delicious cafe!

I love the communal tables, they are just the perfect size for communal tables. Big enough in a way that it feels that you’re not impeding on the others time around you. But still close enough to feel ‘communal’.

The coffee is consistently great, and a standard double (the only cafe in Newmarket that does so!). And the bakery food is just to die for. I would eat everything if I could.

I cannot rave on about this place enough!

by Chloe H.
5th May 2013

Absolutely loved the food at Little & Friday! Everything looked so delicious that it was hard to choose.
I got the pesto, bocconcini & tomato gazette (I think that’s what it was called!) plus a ginger latte and my friend got the cream jam donut & savoury brioche. All amazingly delicious!
The only negative was that we had to get takeaway as there were absolutely NO seats, but I guess this is a testament to the fact that the food is so good, plus it was a rainy Saturday morning at peak time.
All in all a fantastic cafe which I will most definitely be visiting again soon!

by Lena
16th February 2013

Incredible food, probably some of the best bakery-style food I’ve had ever. We went around 12pm on a Saturday, every table was crowded and the line for the counter was nearly out the door. As you wait in line it’s very difficult to make your mind up about which delicious-looking thing to get and just as you think you’ve decided you move forward in line and a whole new row of fruity baked goodness comes into view. Blissful torture. I ended up getting a vege tart and one of their donuts to go while my sister bought a strawberry tart and donut. The vege tart was incredible, layered with a whole sliced tomato, rolled zucchini, feta, what I think was caramelized onion and probably five other things I’m forgetting. The strawberry tart would not look out of place at a boulangerie in Paris. As for the donuts.. you will not believe that a donut could taste so good. Everything there is a very good version of what it is, hopefully some day I’ll be able to find a table!

by Taryn S.
11th January 2013

The food is delicious and presented beautifully however I was really disappointed and disgusted to see small flies in the cabinet, when I mentioned it to one of the staff, she tried to smash it with the tongs (I kid you not) then when I went to pay the rolls etc were on top of the cabinet and were covered in little fruit flies and big flies, it was so gross! Again I mentioned it and she said there was nothing they could do! Nothing you guys can do, really?!
Not sure the yummy food is worth eating!
The service also left a lot to be desired.

by Steve S.
10th January 2013

All the food here is great but the donuts are best the best ever!

Just make sure you get there before early as they usually sell out over lunchtime…maybe the should make more especially in the weekend to avoid disappointment???

Only other negative is that the kids serving at the counter could be a bit more attentive and drop the pretentious attitude.

by Yoanna L.
21st December 2012

totally deserve a five star, everything is divine there. You can taste freshness and passion for food in each every bite. Most importantly, coffee there was amazing. I got their cookbook without hesitation after first try.

by Alice C.
11th November 2012

Although there is a bit of a wait in line and it can be difficult to find a free seat around a table, service here is very fast considering the number of people and staff are still very friendly and helpful. The food is beautiful, it is worth getting something that will be good with a bit of chutney because the chutneys are delicious! I had a prosciutto and pumpkin frittata which was brilliant – and so much better than your usual super-eggy cafe frittata. The fig and ginger slice was delicious as well. Good value for money and a fun place to go. Definitely recommended.

by Chantelle T.
12th September 2012

This place is always packed and teaming with so many treats you wont know what to do with yourself.

Great for a coffee catch up with friends and a little indulgence. The donuts and tarts are out of this world. If you like strong coffee this is the place for you, and if your a little under the weather these guys do a killer hot ginger drink to cure anyone.

Best to go early if you want a seat, or just enjoy the crowds of people there to enjoy a good weekday or weekend treat.

by Jordan A.
6th September 2012

Possibly my new favourite cafe/ place to show off to friends. Tucked away in Newmarket adjoining Marta’s fabric store is possibly Auckland’s most delectable little secret. Being partial to all things sweet I can inform you that here you shall not be disappointed, the portions were large and ever so tasteful…the chocolate and rasberry muffin was so rich and creamy, the chocolate lamington was like nothing you have ever tasted and my personal favourite, the banana muffin…omg words can not describe. I hear the savoury food is also very good, the decor is well placed and funky however they would do well to find a better barrista as the coffee was lacking when compared to the quality of the food

by Kathryn A.
3rd July 2012

Came here after hearing exceptional words from many friends. It did not disappoint. The food was beyond words. The lemon coconut cake was so good!!! Service top notch, will continue to come and bring anyone who hasn’t had the pleasure yet!

by Kim E.
2nd July 2012

Usual recipe for a successful cafe. Cool hip young people in a shabby chic environment serving middle-aged middle-class women over-priced coffee and food so we can feel like we’re still ‘with it’. Coffee and cake at cool cafes is an accessible way to connect with the zeitgeist.

by Alice
22nd April 2012

The innocuous, almost hidden, entry into Little and Friday doesn’t tell of the delight that is within. But it doesn’t need a big entry for the place is busy even on a Sunday afternoon.

The treats, both sweet and savory, look exquisitely delectable and it doesn’t disappoint. Price is on the costlier side but worth the treat every now and again.

I can’t believe I didn’t find this place sooner.

by Linda W.
15th January 2012

Beware – the hours listed on here are wrong. I made a special trip into newmarket to try this cafe arriving at 2.08 pm on Sunday having read the hours on this website. They refused to serve me, even though there were several customers still eating in the cafe. Please update your listing for future customers to avoid disappointment!

by Sec
9th September 2011

I have to force myself not to drop in here every day. Stunning little cakes, giant sausage rolls, tarts, chocolate gooey things etc etc. All freshly made & beautifully decorated backed up by luscious flavours. Try the lemon tartlets and the chocolate baci. I’m getting cravings just thinking about them. Almost forgot the giant cream lamingtons and old fashioned doughnuts.
Situated in a shared space with a furnishing fabric store it has large shared tables, good coffee, and always seems to be full no matter what time of day I visit – a good sign.

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